Daniela Moirano

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methods.

Experimental and quantitative consumer research.

My work is primarily quantitative and experimental. I received doctoral training in experimental methods in consumer research (VHB ProDok), experimental research design (GSERM), experimental economics and applied choice analysis.

Experimental Design

  • Online, lab and field experiments
  • Between-subjects manipulations (social comparison, social norms)
  • Discrete choice experiments
  • A priori power analysis

Data Collection

  • Qualtrics and Sawtooth
  • Online panels (Prolific)
  • Behavioural choice measures
  • Wearable data

Analysis

  • Structural equation modelling
  • Moderation and mediation
  • ANCOVA, regression, choice models
  • R, Mplus, SPSS, Stata (MAXQDA for interviews)