See also my Google Scholar and ORCID profiles.
Peer-Reviewed Journal Articles
Moirano, D., & Koenigstorfer, J. (2025). Explaining the adoption of sustainable diets and healthy diets among German consumers via an extended comprehensive action determination model. Food Quality and Preference, 129, 105526.
Under Review
Under reviewMoirano, D., & Koenigstorfer, J. The role of green values for consumers' tendency to reduce consumption after upward social comparison. Journal of Consumer Behaviour.
Under reviewKnauß, J., Bidler, M., Moirano, D., & Ullrich, S. When personal data serves the common good: Understanding consumer data disclosure for pro-environmental business models. Business Strategy and the Environment.
Conference Proceedings & Presentations
Moirano, D., & Koenigstorfer, J. (2024). Feeding change: Explaining the adoption of sustainable healthy diets. Proceedings of the International Food Marketing Research Symposium, Tromsø, Norway.
Presented at UiT The Arctic University of Norway, Tromsø, Jun 2024, and at the Workshop on Green Choice and Sustainable Consumption, Universität Innsbruck, Austria, Jun 2024.
- “Sustainable Food Choices: The Power of Social Norms.” Jahrestagung Konsum & Verhalten, Alpen-Adria-Universität Klagenfurt, Austria, Sep 2024.
- “Sustainable Healthy Diets in Germany: Application of the CADM.” Jahrestagung Konsum & Verhalten, Humboldt-Universität zu Berlin, Germany, Sep 2023.